Serif Flared Loti 13 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Thermal' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, branding, dramatic, heritage, confident, poster-ready, display impact, classic voice, expressive terminals, editorial tone, flared serifs, bracketed, sculpted, calligraphic, ball terminals.
A heavy display serif with pronounced contrast and sculpted, flared stroke endings. The letterforms are broadly proportioned with generous bowls and strong, bracketed serifs that often taper into pointed or wedge-like terminals. Curves are smooth and full, while joins and apexes feel carved rather than mechanical, giving the shapes a slightly calligraphic rhythm. Lowercase forms are robust and compact with prominent terminals and ball-like finishing on some strokes, and the numerals share the same bold, high-contrast construction.
Best suited to headlines, deck copy, posters, and bold editorial typography where its flared terminals and contrast can be appreciated. It can also work for branding, packaging, and title treatments that need a classic yet attention-grabbing serif voice.
The overall tone is assertive and theatrical, with a classic, editorial feel. Its sculpted contrast and flared terminals add a sense of heritage and formality, while the wide stance keeps it impactful and headline-forward.
The design appears intended as a high-impact serif for display use, combining traditional proportions with expressive flared endings to create a distinctive, carved texture in text. Its wide stance and bold presence suggest an emphasis on strong word shapes and immediate visual authority.
At larger sizes the distinctive terminals and flaring become a key identifying feature, creating a lively texture in words. In dense settings the strong contrast and prominent serifs can visually interlock, so it reads best with comfortable tracking and leading.