Sans Normal Lydip 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'FF Sanuk Big' and 'FF Sanuk Round' by FontFont, and 'Jali Greek' and 'Jali Latin' by Foundry5 (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, punchy, friendly, sporty, confident, playful, impact, movement, approachability, display, rounded, bulky, soft corners, oblique, compact.
A heavy, rounded sans with an oblique (forward-leaning) stance and broadly even stroke color. Forms are built from full, softly squared curves with compact counters and short joins, creating a dense, emphatic texture. Terminals are blunt and slightly softened rather than sharp, and curves dominate over straight geometry, keeping the shapes buoyant despite the mass. Numerals and capitals read sturdy and poster-like, with consistent weight distribution and minimal stroke modulation.
Best suited for short, high-impact settings such as headlines, posters, logos, packaging callouts, and sports or entertainment graphics where boldness and motion are desirable. It can work for brief blurbs or captions when spacing is opened up, but it is most effective when used large and given room to breathe.
The overall tone is energetic and approachable, balancing assertiveness with a friendly softness. Its slanted posture adds motion and a sporty feel, while the rounded construction keeps it informal rather than severe.
Designed to deliver maximum impact with a lively, forward-driving voice while maintaining a friendly, rounded personality. The emphasis appears to be on strong display readability and an energetic silhouette rather than delicate detail.
At text sizes the strong ink coverage and tight apertures can make internal spaces feel small, so it visually prefers generous leading and shorter line lengths. The oblique slant is consistent across uppercase, lowercase, and figures, reinforcing a unified rhythm.