Sans Normal Itgov 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Helonik Extended' by Ckhans Fonts, 'Latino Gothic' by Latinotype, 'RF Dewi' by Russian Fonts, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, sporty, modern, friendly, punchy, impact, clarity, modernity, approachability, geometric, rounded, blocky, compact, high-impact.
A heavy, geometric sans with broad proportions and large, open counters. Curves read as clean circles and ellipses, paired with straight, square-cut terminals and minimal modulation. The overall texture is dense and high-ink, with sturdy verticals, wide bowls, and simple joins that keep forms crisp at large sizes. Numerals are similarly robust and rounded, with strong interior space and stable, poster-like silhouettes.
Works best for headlines, display typography, and bold brand marks where maximum presence is desired. It also suits packaging, signage, and promotional graphics that need quick readability and a modern, energetic feel. For longer text, it is likely most comfortable in short bursts such as pull quotes or subheads.
The tone is bold and straightforward, projecting strength and immediacy without feeling aggressive. Its rounded geometry adds approachability, giving it a contemporary, sporty energy suited to attention-grabbing messaging.
The design appears intended as a high-impact display sans that combines geometric roundness with solid, no-nonsense construction. Its goal seems to be strong visibility and a contemporary, accessible voice for marketing and identity-driven applications.
The glyphs appear optimized for impact: generous counters and simplified details help maintain clarity despite the heavy weight. The wide stance and large shapes create a strong horizontal rhythm, making short words and headlines feel expansive and emphatic.