Sans Normal Itgov 10 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Refrankt' by Groteskly Yours, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, sporty, punchy, impact, clarity, approachability, modernity, headline focus, rounded, compact, blocky, high impact, clean.
A heavy, wide sans with rounded bowls and broadly squared terminals that create a compact, block-like silhouette. Curves are smooth and generous, while straight strokes stay firm and even, producing a stable, high-ink presence. Apertures are relatively tight and counters are compact, which boosts density and impact in headlines. The lowercase shows simple, sturdy constructions with round dots on i/j and a single-storey feel where applicable, maintaining a consistent, straightforward rhythm across text.
This font performs best in display contexts such as headlines, posters, brand marks, and packaging where strong presence and quick recognition matter. It also suits signage and short UI labels when set with generous spacing, particularly where a friendly but forceful tone is desired.
The overall tone is bold and assertive while still approachable, with rounded shapes softening the weight. It reads as contemporary and energetic, suited to messaging that wants to feel confident and direct rather than delicate or formal.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, using wide proportions and rounded geometry to balance strength with approachability. It aims for clear, simplified forms that reproduce well at large sizes and maintain a consistent, bold texture in mixed-case and numeric text.
The wide proportions and dense counters can make long passages feel dark at smaller sizes, but they help the face stay legible and attention-grabbing when set large. Numerals match the letterforms with thick strokes and broad, simple shapes, keeping the texture consistent in mixed alphanumeric settings.