Sans Normal Orbuf 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'FF Meta Headline' and 'FF Sanuk' by FontFont, 'Whitney' by Hoefler & Co., 'Fact' by ParaType, and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, approachability, geometric, rounded, compact, blocky, clean.
A heavy, geometric sans with rounded bowls and clean, unmodulated strokes. Curves are built from near-circular forms, while terminals and joins stay crisp, producing a sturdy, compact silhouette. Counters tend to be tight for the weight, and the overall rhythm is even and consistent across uppercase, lowercase, and numerals, maintaining strong clarity at display sizes.
This font is best suited to attention-grabbing headlines, poster typography, and bold brand applications where impact and legibility are priorities. It also works well for signage and packaging that needs clear forms and strong contrast against backgrounds.
The tone is direct and assertive, with a friendly openness coming from the rounded shapes and smooth curves. It reads as contemporary and approachable, projecting confidence without feeling aggressive or ornamental.
The design appears intended to deliver a modern, geometric voice with maximum visual weight and high immediacy. Its simplified construction and consistent stroke behavior prioritize clarity, consistency, and a strong presence in display settings.
The sample text shows stable spacing and strong word shape, with a slightly compact feel due to the dense counters and heavy mass. Numerals match the letters in weight and presence, supporting a cohesive typographic color in headlines and short blocks of text.