Sans Normal Hybos 3 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, advertising, packaging, posters, headlines, clean, modern, lively, approachable, dynamic, modern italic, friendly tone, motion, clarity, oblique, rounded, soft terminals, humanist, open counters.
This typeface is an oblique, sans-serif design with rounded forms and gently tapered strokes that create a smooth, flowing rhythm. Curves are built from broad, even arcs with open apertures, while straight strokes lean consistently forward and end in softened terminals rather than sharp cuts. Uppercase proportions are compact and steady, and the lowercase shows a friendly, slightly calligraphic motion with simple, single-storey-style shapes and clear counters. Numerals follow the same slanted, rounded construction, with a mix of curved and angled gestures that keeps the texture lively while remaining legible.
It works well for brand identities and marketing materials that benefit from an energetic, friendly voice—such as packaging, posters, and short-form headlines. The smooth, open shapes and steady slant also make it suitable for subheads and callouts where a modern, conversational tone is desired.
Overall, the font reads as modern and approachable, with a brisk, forward-leaning energy. The softened geometry and rounded finishes keep it friendly and informal, while the consistent slant and controlled contrast give it a purposeful, contemporary tone.
The design appears intended to provide an italic sans option that feels contemporary and human, balancing clean geometry with softened details. Its consistent forward motion suggests a focus on conveying speed, optimism, and approachability without sacrificing clarity in display and short text settings.
Stroke joins and curves are handled smoothly, producing an even typographic color in text. The oblique angle is noticeable without becoming overly cursive, making it feel more like a true italicized sans than a script. Spacing appears comfortable in the sample setting, supporting readable word shapes with a slightly animated texture.