Sans Superellipse Ugnew 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Max' and 'FF Max Demi Serif' by FontFont, 'Clio XS' by LeType, 'Certo Sans' by Monotype, 'Celdum' by The Northern Block, and 'Sica' by dooType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, energetic, modern, confident, impact, speed, branding, display, approachability, rounded corners, oblique slant, soft terminals, compact apertures, blocky curves.
This typeface is a heavy, forward-leaning sans with broad proportions and a distinctly rounded-rectangle construction in both straight and curved strokes. Corners are softened and many joins feel slightly squarish, giving counters and bowls a superelliptical, “squared-round” silhouette rather than pure circles. Strokes stay largely uniform, with wide shoulders and short, sturdy cross-strokes that emphasize mass and stability. The lowercase maintains a sturdy, workmanlike rhythm with compact apertures and straightforward, single-storey forms, while the numerals are similarly chunky and open enough to read at display sizes.
It performs best in bold, attention-grabbing settings such as headlines, posters, sports or fitness branding, product packaging, and high-visibility signage. The heavy mass and rounded-rectangle forms hold up well at large sizes, where the distinctive geometry and slant can carry a strong visual identity.
The overall tone is assertive and kinetic: the slant and dense shapes suggest speed, impact, and a contemporary, performance-minded attitude. Rounded corners keep it approachable, balancing the weight with a friendly, durable feel that reads as modern and commercial rather than formal.
The design appears intended to deliver maximum impact with a fast, contemporary voice, combining muscular weight with softened geometry for a modern, brand-friendly presence. Its consistent rounded-rectilinear construction suggests a focus on distinctive display typography that remains clear and cohesive across letters and numerals.
Many glyphs show a consistent “soft-square” geometry—rounded outer corners paired with flatter interior curves—creating a cohesive, engineered look. The angled stance is prominent, so spacing and word shapes feel dynamic and slightly compressed, favoring short, bold statements over long passages.