Sans Superellipse Ugnew 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Miura' by DSType, 'Siro' by Dharma Type, 'Oxima' by Graviton, 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype, and 'Celdum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, app ui, sporty, impactful, modern, energetic, playful, attention grab, motion feel, friendly bold, contemporary branding, rounded, squarish, oblique, chunky, compact.
A heavy, oblique sans with squarish, superellipse-style curves and generously rounded corners. Strokes are thick and largely uniform, with tight interior counters and short, blocky terminals that keep forms compact. The caps read broad and stable, while the lowercase maintains a straightforward, workmanlike construction; round letters lean toward rounded-rectangle shapes rather than true circles. Numerals echo the same chunky geometry, with the 1 and 2 built from simple, sturdy strokes and softened corners.
Best suited to short, high-impact settings such as headlines, sports and esports identities, promotional posters, packaging callouts, and bold UI elements like buttons or navigation labels. It can work for brief subheads or captions when given enough size and spacing, but its dense shapes and strong slant favor display use over long reading.
The overall tone is loud and energetic, with a sporty, action-forward slant that feels built for motion and impact. Rounded corners soften the aggression of the weight, giving it a friendly, game-like edge while still reading as assertive and attention-grabbing.
The design appears intended to deliver maximum visual punch with a streamlined, rounded-rect geometry, pairing a strong oblique stance with friendly curves for contemporary branding and display typography.
The italic angle is consistent and pronounced, helping headlines feel fast and directional. Apertures and counters stay relatively tight, which boosts density and punch but can reduce openness at smaller sizes, especially in busy text blocks.