Sans Normal Ulgup 10 is a regular weight, normal width, medium contrast, upright, tall x-height font.
Keywords: ui design, brand systems, editorial, signage, presentations, clean, modern, neutral, approachable, functional, legibility, versatility, neutrality, clarity, modern utility, humanist, open counters, soft curves, flat terminals, balanced.
This typeface presents a clean, contemporary sans with softly rounded curves and generally flat, unembellished terminals. Proportions are even and steady, with generous apertures and open counters that keep forms from feeling cramped. Curved letters (C, G, O, S) read smoothly and consistently, while straight-sided constructions (E, F, H, N) maintain crisp alignment and a tidy rhythm. Lowercase forms are straightforward and highly legible, with a single-storey a and g and simple, compact punctuation-like details on i and j.
It performs well for user interfaces, product labeling, and general-purpose brand systems where clarity and consistency matter. The open forms and steady spacing also suit editorial subheads, captions, and wayfinding-style applications that benefit from quick recognition.
The overall tone is neutral and modern, leaning practical rather than expressive. Its calm rhythm and open shapes give it an approachable, everyday voice that feels at home in contemporary interfaces and clear informational settings.
The design intention appears to prioritize broad legibility and a contemporary, unobtrusive texture. It aims to be a dependable sans that can move easily between display lines and continuous reading without introducing strong stylistic bias.
Numerals follow the same restrained construction, mixing round and straight strokes for a coherent set. The sample text shows stable spacing and a comfortable reading color, with letterforms that stay distinct at text sizes without calling attention to stylistic quirks.