Sans Normal Ulgup 9 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Ninova' by Fontuma (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, neutral, modern, clean, friendly, professional, versatility, legibility, neutrality, approachability, humanist, open apertures, rounded terminals, smooth curves, crisp.
A clean, contemporary sans with gently humanist construction and smooth, circular curves. Strokes are even and steady, with subtle modulation that keeps counters clear and shapes calm rather than rigidly geometric. Uppercase forms are straightforward and well-balanced; the round letters (C, G, O, Q) read as soft and open, while verticals remain crisp and stable. Lowercase shows a single-storey a and g, an open e with a horizontal bar, and simple, upright stems with rounded joins that keep text color consistent. Numerals follow the same restrained, readable approach with rounded forms and clear differentiation.
This font is well-suited to interface copy, product branding, and general-purpose editorial typography where clarity and a steady texture matter. Its open forms and consistent rhythm also make it a solid choice for signage, wayfinding, and slide decks that need clean readability at varying sizes.
The overall tone is neutral and modern, with a friendly softness that avoids both cold technicality and overt personality. It feels calm, reliable, and quietly contemporary—suited to straightforward communication without calling attention to itself.
The design appears intended as a versatile, contemporary sans that balances geometric cleanliness with humanist openness. It prioritizes legibility and an even typographic color while adding just enough softness in curves and terminals to feel approachable in everyday use.
Spacing appears generous and even, producing a smooth rhythm in running text. Many curves terminate with softened ends, giving the face a mild warmth while preserving sharp enough edges for clarity at display and text sizes.