Sans Normal Vedok 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, advertising, posters, packaging, app ui, casual, friendly, sporty, modern, approachability, energy, modernity, readability, rounded, slanted, soft terminals, open counters, humanist.
A slanted sans with rounded, softly finished strokes and a steady, even rhythm. Curves are generously drawn and counters stay open, keeping forms legible despite the angle. Terminals tend to be blunt and slightly tapered, with a mild, humanist irregularity that prevents the shapes from feeling mechanical. Proportions read balanced overall, while the slant and subtle width variation across glyphs add motion and an informal texture to words and lines.
Well suited to branding and short-to-medium text where an informal, forward-moving voice is desired, such as advertising, posters, and packaging. It can also work in UI contexts for labels, navigation, and highlighted copy where a friendly italic sans helps differentiate emphasis without feeling ornamental.
The overall tone is approachable and energetic, with a light, conversational feel. Its forward lean and smooth curves suggest speed and friendliness rather than formality, making it feel contemporary and easygoing.
The design appears intended as an accessible italic sans with rounded construction and contemporary proportions, prioritizing smooth readability and a personable tone. Its slant and softened geometry aim to add momentum and warmth while maintaining clean, straightforward letterforms.
In text, the italic structure is pronounced and consistent, producing strong directional flow. Round letters (like O, Q, and numerals such as 0, 8, 9) look particularly smooth and stable, while diagonals (V, W, X, Y) are crisp and dynamic, reinforcing the font’s lively cadence.