Sans Superellipse Ognug 3 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' and 'ATF Railroad Gothic' by ATF Collection, 'Acumin' by Adobe, and 'Neusa Neu' by Inhouse Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, punchy, compact, modern, playful, impact, space-saving, approachability, branding, clarity, rounded, blocky, soft corners, sturdy, dense.
A compact, heavy sans with rounded-rectangle construction and softly blunted terminals. Curves read as superelliptical rather than purely circular, giving bowls and counters a squared-off, industrial smoothness. The strokes stay broadly consistent throughout, with tight apertures and small counters that create a dense, ink-trap-free texture. Uppercase forms are simple and geometric, while the lowercase maintains a tall, space-efficient rhythm; punctuation and figures match the same sturdy, rounded logic.
Best suited to short, high-impact text such as headlines, posters, labels, and brand marks where a compact footprint and strong presence are beneficial. It can also work for signage or UI callouts when the goal is bold clarity, though its tight counters suggest avoiding very small sizes or low-contrast backgrounds.
The overall tone is confident and approachable: bold and attention-grabbing without feeling aggressive. Its softened corners and compact stance add a friendly, playful warmth, while the geometric discipline keeps it contemporary and utilitarian.
Designed to deliver maximum visual weight in a condensed, space-efficient width while maintaining a friendly, rounded geometry. The consistent superelliptical shaping suggests an intention to feel modern and sturdy, offering a distinctive blocky voice for display-driven typography.
The set emphasizes solidity over delicacy, with little interior breathing room in letters like a/e/s and in the figures, which boosts impact at display sizes. The rounded shoulders and squared bowls create a distinctive ‘soft block’ silhouette that stays consistent across capitals, lowercase, and numerals.