Sans Other Wade 2 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial display, lively, informal, retro, playful, dynamic, expressiveness, approachability, movement, display impact, retro flavor, oblique, brushy, soft corners, calligraphic, rounded.
This typeface uses a right-leaning, oblique skeleton with smooth, swelling curves and tapered joins that suggest a brush-pen influence while remaining largely sans in construction. Strokes feel moderately modulated, with rounded terminals and occasional wedge-like cuts that add snap to the rhythm. Counters are generally open and generously shaped, and the overall spacing reads a touch loose, contributing to an airy, energetic texture. Uppercase forms stay simple and broad, while lowercase shapes introduce more gesture and asymmetry, giving the set a distinctly hand-influenced cadence.
Best suited for short-to-medium display copy such as headlines, posters, packaging, and brand marks where a lively, personable voice is helpful. It can work well for promotional or lifestyle editorial typography, especially when set with comfortable tracking and ample line spacing to let the italic rhythm breathe.
The overall tone is upbeat and informal, with a breezy, retro-leaning personality. Its slanted movement and soft, brushy details convey friendliness and motion rather than strict neutrality. The texture feels expressive without becoming chaotic, making it suited to cheerful, attention-seeking typography.
The design appears intended to provide an expressive, approachable alternative to a neutral italic sans—combining clean, mostly sans letter construction with brush-like modulation and rounded finishing. Its goal seems to be quick visual impact and a human, energetic feel while maintaining consistent, repeatable forms across the alphabet and numerals.
Round characters like O, Q, and 0 appear notably full and smooth, while diagonals (V, W, X, Y) emphasize the font’s energetic slant. Numerals share the same soft, slightly calligraphic treatment, helping text and figures feel cohesive in display settings.