Sans Superellipse Hamog 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Hando' by Eko Bimantara, 'Neusa Neu' by Inhouse Type, 'Verbatim' by Monotype, 'PG Gothique' by Paulo Goode, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: branding, ui text, product design, wayfinding, headlines, clean, modern, neutral, friendly, technical, clarity, approachability, system design, modernity, rounded corners, geometric, open apertures, even color, large counters.
A clean, geometric sans with rounded-rectangle construction that gives bowls and curves a superellipse feel. Strokes are monolinear with smooth joins and consistently softened terminals, producing an even, steady texture in text. Round letters like O, C, and G read as squared-off ovals, while straight-sided forms (H, N, E) stay crisp and simple. Counters are generous and apertures are relatively open, supporting clarity at display sizes and in short text settings.
Well-suited to brand systems that want a modern, approachable neutrality, as well as interface typography, dashboards, and product labeling where an even typographic color helps scanning. It also works effectively for headlines, posters, and wayfinding-style applications where the rounded geometric construction reads clearly at larger sizes.
The overall tone is contemporary and straightforward, with a mild friendliness coming from the rounded corners rather than overt quirk. It feels functional and product-oriented—more about clarity and calm confidence than personality-driven expressiveness.
The design appears intended to combine geometric structure with softened edges, yielding a contemporary sans that stays clean and rational while avoiding harshness. Its consistent stroke behavior and rounded-rectangle forms suggest an emphasis on dependable legibility and a cohesive, system-ready look.
The uppercase has a stable, sign-like presence, while the lowercase keeps a pragmatic, UI-friendly simplicity. Numerals are similarly constructed with rounded geometry and clear silhouettes, aiming for legibility and consistent rhythm alongside the letters.