Sans Normal Amkus 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cumhuriyet' and 'Ninova' by Fontuma (names referenced only for comparison).
Keywords: headlines, posters, signage, ui labels, branding, confident, clean, friendly, modern, utilitarian, clarity, impact, modernity, neutral branding, versatility, geometric, monoline, round, compact, robust.
This is a sturdy geometric sans with largely monoline strokes and smooth, circular bowls. Curves are clean and even, with a fairly compact feel created by broad, stable stems and straightforward terminals that read mostly flat or gently squared. Counters are open and well-defined, and rounded forms (like C, O, Q, e) look near-circular, while diagonals (V, W, X, Y) are crisp and controlled. Lowercase shapes favor simplicity and clarity, with single-storey a and g and a compact, practical overall rhythm.
It works best where strong, clean letterforms are needed: headlines, posters, packaging, wayfinding, and short UI labels or navigation elements. The clear counters and simple constructions also suit logotypes and brand wordmarks that want a modern, dependable presence.
The overall tone is contemporary and no-nonsense, conveying reliability and clarity without feeling cold. Its rounded geometry gives it an approachable, friendly edge, while the heavy, even strokes keep the voice confident and assertive.
The design appears intended as a modern, highly legible geometric sans that emphasizes consistency, simple construction, and strong impact. It prioritizes clear silhouettes and even color for confident display and interface-oriented typography.
At display sizes the letterforms look very even and consistent, with a balanced mix of round geometry and straight-sided structure. The numerals appear straightforward and highly legible, matching the same geometric, even-stroke logic as the letters.