Sans Other Bubak 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'Novel Display' by Atlas Font Foundry, and 'TheSans' by LucasFonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, children’s media, playful, quirky, friendly, retro, informal, friendly display, handmade feel, retro playfulness, attention grabbing, chunky, rounded, bouncy, irregular, soft.
A chunky sans with soft, rounded terminals and gently irregular outlines that give the letters a hand-cut, slightly wobbly feel. Curves are full and open, counters are generously sized, and many strokes show subtle asymmetries that create an uneven but controlled rhythm across words. Proportions vary noticeably between glyphs, with a bouncy baseline presence and a mix of wide and narrow shapes that reads as intentionally casual rather than rigidly geometric.
Well suited to short, attention-getting text such as headlines, poster titles, event promos, and playful brand marks. It also fits packaging, menu headers, and children’s or entertainment-oriented graphics where a friendly, handcrafted feel is desirable. For text-heavy layouts, it works best as an accent face rather than the primary reading font.
The overall tone is cheerful and approachable, with a mischievous, cartoon-leaning energy. Its uneven rhythm and softened forms suggest a handmade sensibility that feels nostalgic and lighthearted, more like signage or packaging lettering than a corporate system face.
Likely designed to deliver a bold, approachable display voice with a handcrafted, imperfect charm. The softened corners, open counters, and intentionally uneven rhythm emphasize personality and warmth over strict typographic neutrality.
At display sizes the distinctive irregularities are a feature, adding personality and motion to headlines. In longer lines the lively letterfit and varied proportions create a busy texture, so it tends to perform best when given room, generous leading, and clear hierarchy.