Sans Normal Asdob 14 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, wayfinding, branding, presentations, clean, modern, neutral, utilitarian, corporate, legibility, clarity, efficiency, neutrality, rounded, crisp, compact, open counters, balanced.
This typeface is a compact sans with smooth, rounded curves and a steady, low-contrast stroke. Proportions are on the tighter side, with economical widths and consistent rhythm across the alphabet. Terminals are mostly straight and cleanly cut, while round letters (C, O, G, Q) keep an even, elliptical geometry. The lowercase is straightforward and legible, with a single-storey “g” and simple, open forms; numerals follow the same restrained, contemporary construction.
It performs well for interface text, documentation, and general-purpose editorial layouts where compactness and clarity are important. The controlled shapes and consistent rhythm also make it suitable for signage-style applications and clean, modern branding systems, especially when paired with generous line spacing.
The overall tone is practical and contemporary, leaning more toward clarity than personality. It reads as calm and businesslike, with a polished neutrality that suits informational and UI-oriented typography.
The design intention appears focused on an unobtrusive, workhorse sans: compact, highly legible, and visually even in continuous reading. Its rounded construction and restrained detailing suggest it is meant to integrate smoothly into modern layouts without drawing attention away from content.
Spacing and letterfit appear measured and even, helping paragraphs hold a tidy texture without looking mechanical. Curved joins and bowls stay smooth and consistent, keeping the design cohesive from text sizes up to display settings.