Sans Normal Ukdad 17 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, headlines, branding, elegant, refined, modern classic, formal, refined reading, editorial tone, classic revival, premium branding, bracketed serifs, thin hairlines, vertical stress, open counters, calligraphic.
A high-contrast roman with crisp, bracketed serifs and pronounced thick–thin modulation. Stems are sturdy while hairlines are very fine, giving the design a sharp, print-oriented look. Proportions lean slightly condensed in the uppercase with smooth, rounded bowls (C, G, O, Q) and clean, straight-sided construction where appropriate (E, F, H). The lowercase shows a traditional text face rhythm with a two-storey a and g, a compact e with a light crossbar, and generally open counters; the figures match the same contrast and include oldstyle-like movement in curved forms alongside straighter 1 and angled 7.
Well suited to editorial typography such as magazines, book interiors, and refined long-form reading at comfortable sizes, where its contrast and classic construction can shine. It also performs strongly in headlines, pull quotes, and branding that calls for a formal, cultivated tone, especially in print or high-resolution digital contexts.
The overall tone is polished and literary, evoking bookish authority and editorial sophistication. The strong contrast and fine finishing details read as premium and composed, with a classic sensibility that still feels clean and contemporary in setting.
The design appears intended to deliver a classic, high-contrast reading experience with a contemporary cleanliness: traditional serif forms, controlled proportions, and a focused emphasis on sharp detail and elegant rhythm across uppercase, lowercase, and figures.
In the sample text the texture is lively, with noticeable sparkle from the hairlines and a measured, upright cadence. Round letters maintain consistent curvature and stress, while diagonals (V, W, Y, K) stay crisp without becoming overly sharp, helping headings look clean while preserving a traditional serif voice.