Sans Normal Buday 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Rational Narrow' by René Bieder (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, neutral, modern, clean, friendly, pragmatic, utility, legibility, versatility, system typography, clarity, geometric, round, even, unbracketed, open counters.
A clean sans with largely geometric construction and smooth, even curves. Strokes are uniform and steady, with rounded bowls and open apertures that keep forms clear at text sizes. Proportions feel balanced and contemporary, with straightforward terminals and minimal shaping; joins are tidy and consistent, and the overall rhythm is calm and even across uppercase, lowercase, and numerals.
Well-suited for interface copy, product and brand system typography, and general-purpose editorial text where consistent texture and straightforward legibility are important. Its clean shapes also work well for wayfinding and informational signage, and for presentation and document typography that needs a neutral, contemporary voice.
The tone is neutral and modern, prioritizing clarity over personality. Its rounded geometry adds a mild friendliness without becoming playful, making it feel dependable and contemporary rather than expressive or retro.
The design appears intended as a versatile, workhorse sans that stays out of the way and reads easily across a wide range of everyday applications. Its geometric lean and restrained detailing suggest a focus on consistency, clarity, and broad usability.
Capitals read solid and stable, while the lowercase keeps generous interior space and uncomplicated silhouettes. Numerals are similarly plainspoken and legible, matching the letterforms closely for a cohesive typographic color in running text.