Sans Normal Olnud 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype and 'PTL Maurea' by Primetype (names referenced only for comparison).
Keywords: headlines, branding, signage, packaging, ui labels, friendly, confident, utilitarian, modern, approachable, clarity, impact, durability, simplicity, readability, chunky, rounded, compact, solid, clean.
The design is a solid, rounded sans with dense strokes and gently softened corners throughout. Curves are full and smooth, while joins stay clean and uncluttered, producing an even, assertive texture in text. Counters are compact but clear, and the overall rhythm is steady, with simple, geometric-feeling forms and minimal stroke modulation. Numerals and capitals share the same sturdy presence, giving the font a consistent, punchy silhouette.
It works well for headlines, short paragraphs, labels, and UI elements where a strong, steady typographic color is helpful. The sturdy shapes suit branding that needs to feel friendly yet firm, as well as packaging, signage, and posters that benefit from high visual impact. It can also serve in editorial and digital layouts when set with comfortable spacing to keep counters open at smaller sizes.
This typeface projects a confident, straightforward tone with a friendly, workmanlike warmth. The heavy color and rounded construction make it feel approachable and dependable rather than delicate or formal. It reads as practical and contemporary, with a subtle utilitarian character.
The letterforms appear designed to deliver strong legibility and presence in everyday use, prioritizing clear silhouettes and robust strokes. The rounded shaping suggests an intent to soften the tone while keeping the overall voice direct and efficient. The consistent construction across letters and numbers points to a focus on reliable, repeatable reading rather than ornament or stylistic complexity.
The lowercase includes single-storey forms (notably the a and g), reinforcing the casual, contemporary feel. Diagonals and terminals are kept simple and sturdy, and the punctuation shown (apostrophe/ampersand) matches the same rounded, compact construction for a cohesive voice.