Slab Square Koli 7 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, sporty, retro, industrial, assertive, kinetic, impact, speed cue, brand voice, display legibility, ruggedness, slab serif, rounded corners, ink-trap feel, compact counters, angled joints.
A heavy, forward-leaning slab serif with broad proportions and squared, blocky construction softened by rounded corners. Strokes are thick and relatively even, with subtle shaping at joins that creates an ink-trap-like bite in places and keeps counters from clogging at display sizes. Serifs are stout and rectangular, often integrated into the main strokes rather than delicately bracketed, and many terminals feel cut flat with a slightly beveled or sheared finish. The rhythm is energetic and a bit mechanical, with tight apertures and compact interior spaces that emphasize mass and impact.
Best suited for display applications where impact and momentum matter: headlines, posters, sports or motorsport-style branding, bold packaging, and high-visibility signage. It can also work for short subheads and callouts, but the dense counters and heavy slabs make it less comfortable for long-form reading at small sizes.
The overall tone is fast, tough, and attention-grabbing, with a distinctly retro sporting and industrial flavor. Its slanted stance and chunky slabs suggest motion and confidence, making it feel more like a headline voice than a neutral text workhorse.
This design appears intended to deliver a robust, speed-inflected slab-serif voice with a squared, engineered feel. The combination of wide stance, sturdy slabs, and softened corners aims for high legibility at display sizes while projecting power and motion.
The caps read especially strong and uniform, while the lowercase keeps the same blocky logic with simplified forms and sturdy feet. Numerals match the set’s squared, muscular character and maintain consistent weight and slant for cohesive titling.