Sans Superellipse Etlov 7 is a very bold, very narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, modern, dynamic, loud, impact, space saving, motion, headline focus, modernization, compressed, oblique, blocky, rounded, punchy.
A heavy, tightly set oblique sans with compact proportions and a strong forward slant. Strokes are predominantly monolinear, producing a solid, poster-like texture, while corners and joins are subtly rounded to keep forms from feeling rigid. Counters are relatively small for the weight, and the rhythm is driven by tall verticals, short crossbars, and energetic diagonals that maintain consistency across caps, lowercase, and numerals.
Well-suited to short, high-impact settings such as headlines, campaign graphics, sports and event branding, packaging callouts, and display signage. It performs especially well when you want a compact footprint with maximum visual punch.
The overall tone is fast, assertive, and contemporary, with a distinctly athletic and promotional feel. Its compressed stance and steep slant add urgency and motion, giving headlines a confident, attention-grabbing voice without relying on decorative details.
Designed to deliver maximum impact in minimal horizontal space, combining a bold, condensed build with an oblique posture to suggest speed and momentum. The rounded geometry appears intended to keep the tone modern and approachable while preserving a strong, utilitarian display presence.
The compressed width and dense color can make longer passages feel intense; it reads best when given breathing room through generous tracking and leading. Numerals follow the same sturdy, forward-leaning construction, matching the alphabet’s strong, condensed cadence.