Sans Normal Kogun 3 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, sporty, energetic, industrial, space saving, high impact, dynamic tone, modern utility, condensed, oblique, compact, clean, sturdy.
This typeface presents a compact, forward-leaning sans structure with sturdy strokes and minimal modulation. Curves are broadly rounded and simplified, while straight stems and diagonals keep a tight, efficient footprint. Counters are moderately open for a condensed style, and the overall rhythm is dense and even, with clear, utilitarian letterforms. The oblique slant is consistent across caps, lowercase, and numerals, giving lines a directional flow without introducing calligraphic contrast.
It is well suited to punchy headlines, posters, and brand marks where a compact, forceful voice is needed. The condensed footprint can help fit more characters into tight spaces on packaging and signage, while the steady oblique angle adds momentum in display settings. For longer passages, it will be most effective when size and spacing are adjusted to preserve clarity.
The overall tone feels driven and contemporary, with a purposeful, no-nonsense attitude. Its compact proportions and steady slant read as energetic and assertive, suggesting motion and efficiency rather than softness or ornament.
The design appears intended to deliver a strong, space-efficient sans with a built-in sense of motion. By combining simplified round geometry with a consistent slant and compact widths, it aims to create high-impact typography for contemporary communication and display-driven layouts.
Capitals are tall and upright in construction but uniformly slanted, producing strong vertical presence in headlines. Numerals appear solid and straightforward, matching the uppercase color and maintaining consistent stroke weight. In text, the dense spacing and compact widths create a tight typographic texture that benefits from generous tracking when used at larger sizes.