Sans Contrasted Unso 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lagu Sans' by Alessio Laiso Type, 'Nirand' by Jipatype, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, straightforward, impact, clarity, modernity, approachability, versatility, rounded, geometric, soft corners, sturdy, high impact.
A sturdy, high-impact sans with broad proportions and softened corners that keep the color friendly despite its strong weight. Strokes are mostly uniform with subtle contrast appearing in curves and joins, and terminals tend to be clean and blunt rather than tapered. Counters are generous and open, giving letters like C, G, e, and a clear interior rhythm, while curves are smoothly drawn and slightly squarish in places. Lowercase forms read as contemporary and pragmatic, with a compact, two-storey-like construction in a and a rounded, closed e; numerals are large and emphatic with rounded bowls and stable verticals.
This font suits headlines, posters, and brand marks where a solid presence and quick readability are needed. It performs well in packaging and signage thanks to open counters and strong numeral forms, and it can also serve for short UI labels or callouts where impact is prioritized over delicacy.
The overall tone is confident and contemporary, balancing assertiveness with a soft, approachable edge. Its wide stance and rounded shaping lend a friendly, retail-ready voice, while the crisp structure keeps it professional and legible.
It appears designed to deliver a modern sans voice that feels robust and highly legible, with softened geometry to avoid harshness. The intent seems to be an all-purpose display workhorse for bold messaging across print and digital contexts.
At text sizes it creates a dark, even typographic color with clear word shapes, making it particularly effective for short lines and prominent messaging. The bold punctuation and strong numerals support attention-grabbing informational use where clarity matters.