Sans Normal Lobum 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Iyadufx' and 'Normaliq' by Differentialtype and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, energetic, modern, friendly, impact, momentum, display, branding, attention, oblique, rounded, compact, clean, punchy.
A heavy, oblique sans with rounded geometry and broad, low-contrast strokes. Curves are smooth and generously radiused, while terminals are blunt and clean, creating a solid, compact texture. Counters are relatively tight in letters like a, e, and g, and the overall rhythm stays even despite slightly varied character widths. The slant is consistent across caps, lowercase, and figures, giving lines a strong forward motion and a cohesive, poster-ready silhouette.
Best suited to headlines, posters, and branding where strong emphasis and immediate legibility are needed. The oblique stance and dense weight work well for sports and lifestyle graphics, promotional materials, packaging callouts, and bold social or web hero text. For best results, use at display sizes where the tight counters and heavy strokes can breathe.
The font reads as confident and high-impact, with a fast, athletic lean and a friendly softness from its rounded shapes. Its bold presence feels promotional and energetic rather than formal, lending a contemporary, action-oriented tone to headlines and short statements.
The design appears intended to deliver a bold, fast-moving display voice: a rounded sans that combines high impact with approachable curves. Its consistent slant and compact, chunky forms suggest a focus on energetic branding and attention-grabbing messaging rather than long-form reading.
Capitals are wide and stable with simplified forms, while the lowercase maintains clear, single-storey-style silhouettes for a and g, reinforcing an informal, contemporary voice. Numerals are similarly chunky and slanted, designed to match the letterforms and hold attention in large sizes.