Sans Normal Laliy 20 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Jarvis' by Alan Smithee Studio, 'Krong' by Joelmaker, 'Gordita' by Type Atelier, 'Scatio' by Wahyu and Sani Co., and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, energetic, confident, modern, punchy, impact, speed, bold branding, display clarity, modern utility, oblique, rounded, compact, heavy, smooth.
This typeface is a heavy, right-leaning sans with rounded, compact forms and smooth, continuous curves. Strokes appear monolinear with substantial weight and minimal modulation, producing solid, dark letter shapes. Terminals are clean and blunt, counters are relatively tight, and the overall rhythm is forward-slanted and dense, with sturdy diagonals and simplified joins that keep silhouettes bold and legible. Figures match the letterforms in mass and simplicity, with rounded bowls and clear, chunky construction.
It works best for short, high-impact settings such as headlines, poster typography, branding lockups, sports or fitness graphics, and bold packaging callouts. The strong slant and heavy weight help it stand out in motion-oriented themes and large-scale text where a compact, energetic voice is desired.
The overall tone is assertive and kinetic, with an italic slant that adds speed and momentum. Its weight and compactness feel energetic and contemporary, projecting confidence and impact rather than delicacy.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance—combining sturdy, rounded sans construction with an oblique angle to communicate speed, strength, and modernity in display use.
The design maintains consistent stroke thickness across uppercase, lowercase, and numerals, creating strong color on the page. Round letters (like O/C/G) read as robust and slightly condensed, while diagonals (V/W/X/Y) emphasize the forward motion. The lowercase includes single-storey forms and simplified shapes that reinforce a sporty, display-oriented voice.