Sans Other Efgin 7 is a very bold, wide, medium contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, event graphics, sporty, industrial, aggressive, retro, tactical, high impact, brand texture, speed cue, display emphasis, slanted, condensed cuts, segmented, angular, stencil-like.
A heavy, forward-slanted sans with compact curves and strongly simplified geometry. Strokes are interrupted by consistent diagonal and vertical cut-ins that read like stencil breaks, creating segmented counters and notched joins across many letters and figures. Forms alternate between rounded bowls (C, O, Q, 6, 8, 9) and sharp, wedge-like terminals (A, V, W, X), producing a punchy rhythm with high surface tension and dense black coverage. Spacing and sidebearings appear tight in text, with a pronounced rightward momentum and a display-first silhouette.
Best suited for large-scale display work where the segmented details can be appreciated: headlines, posters, sports or motorsport branding, energetic advertising, and bold packaging. It can also work for short labels, badges, and UI hero text, but extended reading or small captions may suffer from the internal cuts and tight rhythm.
The cut and segmented construction gives the face a fast, forceful tone—part sports headline, part industrial marking. Its slant and blocky massing feel energetic and assertive, while the stencil-like breaks add a tactical, utilitarian edge. Overall it reads as loud, competitive, and attention-seeking rather than neutral or conversational.
The design appears intended to deliver maximum impact through a slanted, blocky silhouette and a signature system of stencil-like breaks. Those cuts create a proprietary texture that differentiates the face in branding contexts while reinforcing a sense of speed and toughness.
The repeated internal breaks create distinctive word shapes but also introduce visual noise at smaller sizes, where the cuts can compete with counters and reduce clarity. Round letters remain strong and graphic, while diagonals in A/V/W/X and the angular joins in M/N/K emphasize motion and impact.