Sans Normal Agrem 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flaco' by Letter Edit and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, signage, modern, friendly, confident, clean, approachable, clarity, versatility, modernization, legibility, geometric, rounded, sturdy, neutral, high legibility.
A solid, geometric sans with broad, rounded curves and a compact, even rhythm. Strokes are consistently heavy with minimal modulation, and terminals are mostly straight-cut, giving the letterforms a sturdy, contemporary texture. Counters are open and circular, with generous interior space in letters like O, P, and e, while diagonals in A, V, W, and Y feel crisp and stable. The overall proportions read balanced and straightforward, with clear separation between similar shapes and strong emphasis at display sizes.
This font performs best in headlines, poster typography, and brand marks where a strong, clean sans is needed. Its open counters and simple construction also suit UI labels, navigation, and short blocks of text where legibility and a steady typographic color are priorities.
The tone is modern and approachable, combining a friendly roundness with confident weight. It feels utilitarian rather than expressive, projecting clarity and steadiness without becoming clinical. The result is a contemporary voice suited to brands and interfaces that want to feel direct and dependable.
The design appears intended as a contemporary, geometric workhorse: a strong, readable sans that delivers a clean silhouette and consistent rhythm across caps, lowercase, and numerals. Its emphasis on round forms and straightforward terminals suggests a goal of broad usability in modern communication contexts.
Figures are simple and robust, matching the uppercase weight and presence, and the lowercase maintains clear, un-fussy forms for continuous reading. The design favors clarity over personality, with consistent spacing and a uniform, blocky silhouette that holds up well in dense settings.