Slab Contrasted Role 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Boton' by Berthold, 'Codename FX' by Differentialtype, 'Fox Boating Strokes' by Fox7, 'Orgon Slab' by Hoftype, 'DIN Next Slab' by Monotype, 'Fenomen Slab' by Signature Type Foundry, and 'Grifa Slab' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, american, collegiate, poster, confident, retro, impact, tradition, ruggedness, brand voice, headline clarity, blocky, chunky, bracketed, insistent, high-impact.
A heavy, block-built slab serif with broad, rectangular strokes and strongly bracketed slabs that read as carved and sturdy rather than delicate. The forms are compact and muscular, with rounded interior counters that keep the texture from feeling rigid despite the weight. Uppercase letters show pronounced, squared serifs and firm horizontals, while lowercase maintains the same chunky rhythm with robust stems and simplified joins. Numerals are equally bold and built for emphasis, with consistent stroke endings and a dense, even color in text.
Best suited to headlines and short, emphatic copy where impact and presence are the priority. It works well for posters, sports branding, badges, and logo wordmarks, and can also add a bold, nostalgic voice to packaging and signage when used at display sizes.
The overall tone is assertive and familiar, evoking collegiate lettering, classic posters, and workmanlike American display typography. Its mass and sturdy slabs communicate confidence, durability, and a slightly nostalgic, mid‑century sports-and-signage energy.
The design appears intended to deliver maximum punch with a dependable slab-serif structure—prioritizing legibility through large counters and simple construction while leaning into a traditional, Americana-influenced display character.
At larger sizes the pronounced slabs and tight counters create a strong silhouette and a solid, uniform typographic “stamp.” In longer lines the weight can quickly dominate the page, so it benefits from generous spacing and ample contrast with surrounding elements.