Slab Square Abbab 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: body text, editorial, book design, headlines, branding, trustworthy, traditional, scholarly, steady, readability, authority, editorial tone, robustness, clarity, slab serifs, bracketless, sturdy, crisp, bookish.
A sturdy slab-serif with flat, square-ended serifs and mostly unbracketed joins. Strokes are even and calmly weighted, with modest modulation and a consistent, print-like rhythm. The uppercase forms feel measured and classical in proportion, while the lowercase shows clear, workmanlike construction with a two-storey “a,” a single-storey “g,” and compact, readable counters. Terminals are clean and horizontal/vertical, giving the design a crisp, engineered presence; numerals are straightforward and well-balanced for text settings.
Well-suited for editorial typography, book and magazine text, and other reading-heavy layouts where a strong, stable serif presence helps guide the eye. It also performs effectively in headings and subheads, and can lend a grounded, heritage-leaning character to branding and packaging that needs clarity and firmness.
The overall tone is dependable and editorial, projecting clarity, tradition, and a slightly institutional voice. Its slab structure adds firmness and authority without becoming overly decorative, making it feel practical and serious rather than playful.
The design appears intended to deliver a robust, legible slab-serif voice that remains composed in long text while offering enough structural character to stand out in display sizes. Its square serifs and even stroke behavior suggest a focus on clarity, reliability, and print-friendly consistency.
Round letters like O/C maintain smooth curves that contrast with the squared-off serif treatment, creating a pleasing mix of softness and structure. The font holds together well in paragraph-like sample text, where the even color and sturdy serifs support continuous reading.