Sans Superellipse Amba 7 is a light, normal width, low contrast, reverse italic, normal x-height font.
Keywords: ui design, app branding, signage, headlines, posters, modern, friendly, techy, casual, clean, distinctive slant, friendly geometry, modern clarity, high legibility, brand voice, rounded, oblique, monoline, open apertures, geometric.
A monoline sans with rounded, superellipse-like curves and a noticeably oblique (reverse-leaning) stance. Strokes stay even and clean, with soft terminals and broadly open counters that keep letters airy. Proportions feel compact in the curves but relaxed overall, with wide bowls and generous internal space; the rhythm is smooth and consistent across caps, lowercase, and numerals. Lowercase forms are simple and contemporary (single-storey a, round g), and the numerals follow the same rounded, gently tilted construction.
Well suited for interface typography, product branding, and contemporary signage where a clean, rounded voice is desired. The distinctive reverse oblique stance makes it effective for headlines, posters, and short copy that benefits from a bit of personality while staying readable.
The overall tone is approachable and contemporary, combining a tech-forward geometry with a casual, human feel. Its rounded construction and soft endings keep it friendly, while the disciplined, monoline structure reads modern and efficient.
Likely designed to blend geometric clarity with friendliness through rounded, superellipse-based forms and soft terminals. The reverse slant appears intended to differentiate the voice from typical italics and add motion and character without sacrificing simplicity.
The reverse slant gives text a distinctive forward-motion effect while remaining highly legible, especially in larger sizes. Curves and joins are kept smooth and simplified, creating a cohesive texture in paragraphs without sharp interruptions.