Sans Superellipse Hidus 9 is a very bold, narrow, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, signage, branding, compact, punchy, utilitarian, modern, sturdy, space saving, high impact, signage clarity, geometric voice, condensed, blocky, rounded corners, rectilinear, closed apertures.
A compact, heavy sans with a strongly rectilinear skeleton and noticeably rounded corners, giving many curves a superellipse feel rather than a pure circle. Strokes are uniform and dense, with tight interior counters and relatively closed apertures, producing a solid, poster-ready color on the page. Proportions are condensed with short extenders, and the overall rhythm is steady and consistent, favoring squared-off terminals and simplified joins.
Best suited to bold headlines, labels, packaging, and signage where compact width and strong presence are advantages. It can also work for short UI labels or navigation elements when a dense, high-impact sans is needed, but it is most convincing at display sizes.
The tone is assertive and no-nonsense, with a technical, signage-like clarity that reads as modern and workmanlike. Its rounded-square forms soften the impact slightly, keeping it approachable while still feeling strong and authoritative.
The design appears intended to deliver maximum impact in limited horizontal space, pairing condensed proportions with rounded-rect geometry to create a distinctive, sturdy display voice.
Round letters (like O/Q and the bowls in B/P/R) lean toward rounded-rectangle geometry, while diagonals (V/W/X/Y) stay clean and crisp. Numerals are equally weighty and compact, matching the headline-oriented texture of the letters.