Sans Normal Mukov 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aukim' by AukimVisuel, 'Gotham' by Hoefler & Co., 'Akwe Pro' by ROHH, 'Lyu Lin' by Stefan Stoychev, 'Corbert Compact' by The Northern Block, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, friendly, playful, bold, retro, chunky, impact, approachability, display clarity, brandability, rounded, soft corners, compact, heavy, geometric.
A heavy, rounded sans with broad strokes and softly modeled curves. Letterforms are built from simple geometric masses with subtly squared terminals, creating a sturdy, compact silhouette and a consistent rhythm. Counters are relatively tight in bowls like O, B, and P, while round characters stay smooth and even, and diagonals (V, W, X) read as thick, blunt wedges. Lowercase forms are straightforward and sturdy, with a single-storey a, a simple g, and a short-armed r; punctuation-like details such as the i/j dots appear square and blocky, reinforcing the overall chunky construction.
Best suited to headlines, posters, signage, and brand marks where strong presence and warmth are desired. It can work well on packaging and display typography that needs quick, high-impact readability at larger sizes.
The overall tone is upbeat and approachable, with a confident, poster-like loudness. Its rounded geometry and dense weight give it a cheerful, slightly retro feel that reads as friendly rather than formal.
The design appears intended as a high-impact display sans that balances geometric simplicity with softened, friendly contours. Its goal seems to be immediate visual weight and approachability for branding and promotional contexts.
Numerals are bold and punchy with rounded shapes and compact apertures, suited to attention-grabbing settings. The heavy weight and tight internal spaces mean the face benefits from generous sizing and spacing when clarity is critical.