Sans Normal Onmem 22 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Araboto' by FarahatDesign and 'Expressway' by Typodermic (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, approachable, clarity, modernity, impact, utility, approachability, rounded, geometric, soft corners, sturdy, high legibility.
A heavy, geometric sans with round, open bowls and smooth curves paired with straight, vertical terminals. Proportions are balanced and steady, with a normal x-height and clear counters that keep forms open at text sizes. Stroke endings are mostly clean and blunt, and the overall construction leans circular in letters like C, O, and Q while maintaining crisp diagonals in V, W, X, and Y. Figures are solid and straightforward with simple, readable silhouettes.
Best suited to headlines and short-to-medium blocks where a strong, clean presence is needed, such as branding, posters, and packaging. The robust forms and open counters also make it effective for signage and UI labels where quick recognition matters.
The tone is modern and pragmatic with a friendly edge, combining sturdy weight with rounded geometry. It reads as confident and uncomplicated rather than technical or decorative, giving headlines a direct, approachable voice.
The design appears intended to deliver a contemporary, no-nonsense sans that stays friendly through rounded, geometric construction. It aims for dependable readability with enough weight and simplicity to perform in prominent display roles.
Capital forms are broad and stable, while lowercase shapes maintain a consistent, workmanlike rhythm with minimal stylistic idiosyncrasy. The sample text shows strong color and even spacing, producing an assertive texture suitable for prominent typography.