Slab Contrasted Urru 1 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Antonia' by Typejockeys (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, packaging, authoritative, classic, robust, bookish, impact, legibility, authority, editorial tone, classic appeal, bracketed, rounded, sturdy, legible, ink-trap free.
A sturdy serif with pronounced, squared slab-like serifs and clearly bracketed joins that soften the transitions into stems. Strokes show noticeable contrast, with heavier verticals and lighter connecting strokes, while counters stay open and generously sized. The overall proportions are broad and stable, with a slightly condensed internal rhythm in some letters due to firm serifs and strong vertical emphasis. Lowercase forms are traditional and readable, with a two-storey “a,” a compact “e,” and a robust “g,” and the numerals are weighty and evenly set for prominent display.
Best suited for headlines, decks, and pull quotes where a strong typographic color is desired. It also fits editorial and book-cover typography that wants a classic serif voice with extra impact, and works well for branding and packaging that needs a sturdy, dependable tone.
The tone is confident and editorial, combining a traditional book-seriffed voice with extra mass and presence. It reads as serious and established rather than playful, suited to content that benefits from authority and clarity.
The design appears intended to deliver a traditional serif structure with reinforced slabs and clear contrast, prioritizing impact and legibility in display and editorial settings. Its broad proportions and consistent serif treatment aim to project stability and authority while keeping letterforms familiar and easy to read.
Serifs are consistent and blocky without looking mechanical, and terminals feel crisp rather than calligraphic. The bold color and steady spacing create strong word shapes at larger sizes, while the open counters help maintain clarity in dense text.