Sans Normal Morin 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, playful, chunky, friendly, retro, punchy, attention grabbing, friendly impact, retro display, bold branding, playful tone, rounded, soft corners, compact counters, heavy terminals, cartoonish.
A heavy, rounded sans with broad proportions and soft, slightly sheared terminals. The stroke weight is consistently thick, with compact internal counters that create a dense, high-impact texture. Curves are built from near-circular bowls and open arcs, while many joins and ends show angled cuts that add a lively, cut-paper feel. The lowercase forms are simple and sturdy with single-storey a and g, and the numerals follow the same bold, geometric rhythm with generous width and tight counters.
Best suited to display typography such as posters, headlines, logotypes, and packaging where strong presence is needed. It can also work well for signage and promotional graphics that benefit from a friendly, attention-grabbing voice, especially in short phrases and bold statements.
The overall tone is upbeat and approachable, leaning toward a retro, toy-box personality rather than a corporate neutrality. Its chunky shapes and softened edges make it feel friendly and confident, with a slightly comic, hand-cut energy that reads as fun and informal.
The design appears intended to deliver maximum visual impact with a warm, approachable character, combining geometric roundness with energetic, angled finishing. It emphasizes legibility through simple silhouettes while prioritizing a distinctive, playful texture for branding and display use.
The combination of round bowls and angled terminals gives the design a distinctive rhythm: smooth silhouettes interrupted by crisp, diagonal cuts. At text sizes the dense counters and heavy weight favor short lines and display settings, where the bold forms can breathe and maintain clarity.