Sans Normal Ufruf 9 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, magazine, book covers, branding, posters, editorial, classic, authoritative, formal, literary, editorial voice, premium tone, high impact, classic refinement, crisp, bracketed, tapered, calligraphic, sculpted.
This typeface shows pronounced thick–thin modulation with vertical stems carrying most of the weight and hairline-thin joins and horizontals. Curves are smooth and carefully controlled, with a slightly condensed, vertical emphasis that gives letters a tall, composed stance. Terminals are mostly sharp and tapered, and many strokes finish with subtle serif-like beaks or bracketed endings, creating a refined, engraved feel. Counters are relatively tight in the heavier letters, while the overall spacing and rhythm remain even and stately across mixed-case text and numerals.
It is well suited to headlines, decks, pull quotes, magazine and book-cover typography, and brand wordmarks that want a polished, classic presence. It can work for short paragraphs in editorial layouts when set at comfortable sizes and with generous leading.
The overall tone is formal and editorial, evoking established publishing and institutional communication. Its sharp contrast and sculpted details lend a sense of authority and tradition, while remaining clean enough to feel contemporary when set large.
The design appears intended to deliver a high-contrast, print-forward voice with crisp detailing and a composed vertical rhythm, balancing elegance with strong typographic impact. It prioritizes striking shapes and refined finishing for prominent use in layouts.
In text, the high contrast produces striking word shapes and clear hierarchy, but very thin strokes and small interior spaces suggest it will look best with adequate size and breathing room. Numerals follow the same contrast-driven construction and read as elegant, display-leaning figures.