Sans Normal Lamew 8 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Berthold Corporate S' by Berthold, 'Avita' by Bykineks, 'Gotham' by Hoefler & Co., 'Mersh' by Sign Studio, 'Scatio' by Wahyu and Sani Co., and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional ads, sporty, assertive, modern, energetic, punchy, impact, motion, modernity, attention, oblique, rounded, compact, geometric, blocky.
A heavy, oblique sans with rounded, geometric construction and broadly uniform stroke thickness. Curves are smooth and circular, while terminals are mostly blunt and clean, creating a compact, high-impact silhouette. The letterforms feel slightly condensed and forward-leaning, with tight interior counters and strong, simplified shapes that stay consistent across uppercase, lowercase, and numerals.
Best suited to short, high-visibility applications such as headlines, posters, and promotional graphics where weight and slant can carry energy and urgency. It also fits sports and fitness branding, product packaging, and bold UI callouts where a compact, modern sans is needed for quick recognition.
The overall tone is confident and fast, with a sporty, contemporary slant that reads as dynamic and attention-grabbing. Its bold, rounded forms give it an approachable edge while still feeling forceful and promotional.
Designed to deliver maximum impact with a forward-leaning stance and simplified, rounded geometry, emphasizing speed, strength, and immediate legibility at display sizes.
Uppercase forms are sturdy and simplified, and the lowercase maintains the same thick, rounded logic for a cohesive texture in text. Numerals are bold and clear, matching the same oblique stance and compact proportions for a unified typographic voice.