Sans Normal Labab 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Sans Atwic Modern' by Caron twice, 'Nicky Sans' by Digitype Studio, and 'Morph' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, confident, punchy, modern, impact, motion, display, branding, attention, geometric, rounded, oblique, chunky, compact.
A heavy, geometric sans with a consistent oblique slant and low stroke contrast. Letterforms are built from broad, rounded bowls and straight, slightly angled terminals, producing a clean, blocky silhouette. Counters are relatively tight for the weight, with generous curves in characters like O, C, and G, and sturdy diagonals in A, V, W, and X. The overall rhythm is compact and bold, optimized for strong shape recognition at display sizes.
Best suited to headlines and short, high-impact messaging where the weight and slant can do the work—posters, promotional graphics, sports branding, packaging callouts, and social media ads. It can also function as a strong typographic accent in layouts when paired with a calmer text face.
The tone is assertive and fast-moving, with a sporty, contemporary feel. Its steep slant and dense weight read as energetic and promotional, suggesting motion and impact rather than neutrality.
The design appears intended to deliver maximum emphasis with a modern geometric construction and an oblique stance, prioritizing bold presence, quick readability, and a sense of motion in display settings.
Round letters maintain smooth continuity, while joins and terminals stay crisp and uncluttered. Numerals are thick and simple with clear, emphatic forms, matching the text’s headline-first personality.