Sans Normal Larew 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Urania' by Hoftype, 'Helvetica Now' by Monotype, 'Glimp' by OneSevenPointFive, 'Identidad' by Punchform, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, assertive, modern, punchy, impact, motion, visibility, modernity, emphasis, oblique, compact counters, rounded terminals, heavy weight, high impact.
A heavy, oblique sans with broad proportions and a crisp, clean construction. Strokes are uniformly thick with minimal modulation, and curves are built from smooth, rounded geometry that keeps forms compact and sturdy. Terminals are generally blunt and modern, with occasional angled cuts that reinforce forward motion. Spacing reads slightly tight in dense text, producing a strong, cohesive typographic color suited to large sizes.
Best suited for display applications where impact matters: headlines, posters, social graphics, and bold brand statements. It can work for short subheads and callouts, but the dense weight and oblique rhythm make it less ideal for extended body text at smaller sizes.
The overall tone is energetic and forceful, with a forward-leaning stance that feels fast and athletic. Its bold presence communicates confidence and urgency, leaning toward contemporary branding and headline-driven design rather than quiet neutrality.
The design appears intended to deliver a strong, modern sans voice with built-in motion, prioritizing immediacy and visibility. Its geometric, low-modulation construction suggests an emphasis on clarity and consistency while the slant adds a distinctly energetic character.
Round characters such as O, Q, and 8 stay full and smooth, while diagonals in letters like A, K, V, W, X, and Z appear emphasized by the slant. Numerals are similarly weighty and robust, maintaining the same compact, high-impact rhythm as the letters.