Sans Normal Saban 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, app branding, product labels, posters, social graphics, friendly, casual, approachable, modern, playful, warm readability, friendly modernity, casual tone, soft geometry, rounded, humanist, soft terminals, open apertures, lively rhythm.
This is a rounded, humanist sans with a gentle rightward slant and smooth, low-contrast strokes. Letterforms lean on circular and elliptical construction, with softened corners and mostly rounded terminals that keep the texture light and even. Proportions feel balanced rather than condensed or extended, with open counters and clear interior space; the lowercase shows a single-storey a and g that reinforce an informal, contemporary tone. Spacing reads comfortable and slightly airy, producing a clean line of text with a calm, consistent cadence.
It works well for UI labels, onboarding copy, and general-purpose digital typography where a warm, readable tone is desired. The rounded construction and steady rhythm also suit light branding, packaging copy, short headlines, and social media graphics where a modern, approachable personality helps.
The overall impression is friendly and informal, with a lightly energetic slant that adds motion without becoming aggressive. Its rounded shapes and soft endings give it an approachable, conversational voice that feels at home in everyday interfaces and casual branding.
The design appears intended to deliver a contemporary sans with a softer, more personable feel, combining clean geometry with humanist ease. The integrated italic posture and rounded terminals suggest a focus on friendly readability and a relaxed, modern voice.
The italics are integral to the design rather than a simple slant, with curved joins and rounded details that stay consistent across caps, lowercase, and numerals. Numerals follow the same soft, rounded logic, maintaining a cohesive appearance alongside text.