Sans Normal Atgov 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Foro Sans' and 'Impara' by Hoftype, 'Telder HT Pro' by Huerta Tipográfica, and 'Skeena' by Microsoft Corporation (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, neutral, modern, clean, practical, approachable, everyday legibility, neutral voice, friendly clarity, general-purpose, humanist, open apertures, rounded terminals, even rhythm, clear numerals.
A clean sans with gently rounded geometry and a soft, humanist feel. Strokes are even and steady, with smooth joins and subtly rounded terminals that keep the texture friendly rather than mechanical. Counters are open and generous, and curves on letters like C, G, O, and S read as broadly circular with controlled proportions. The lowercase shows straightforward construction with a single-storey g and simple, readable forms, while capitals remain crisp and stable without sharp flourishes. Numerals are clear and balanced, matching the letterforms’ open, low-friction shapes.
This font suits interface copy, product and brand supporting typography, and general-purpose editorial or documentation where a steady, readable sans is needed. Its open forms and even texture also make it a good candidate for signage and wayfinding at moderate sizes, as well as slide decks and reports where clarity matters more than stylistic character.
The overall tone is neutral and contemporary, aiming for clarity with a mild warmth. It feels utilitarian in a good way—calm, unobtrusive, and easy to live with—while the rounded details add approachability. The voice is more “everyday modern” than corporate-stern or overtly techy.
The design appears intended as a versatile, do-it-all sans that prioritizes legibility and neutral tone while keeping forms slightly softened for friendliness. It aims to stay out of the way in continuous reading, providing a consistent rhythm and dependable shapes across uppercase, lowercase, and numerals.
Spacing appears even and measured, producing a smooth, consistent line color in the text sample. Diagonals (V, W, X, Y) are clean and confident, and curved letters maintain similar optical weight across different shapes, supporting a cohesive rhythm in paragraphs.