Sans Superellipse Gudos 2 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'ITC Bauhaus' and 'Pump' by ITC (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, retro, chunky, cheerful, display impact, approachability, geometric clarity, retro nod, rounded, soft-cornered, geometric, compact, high-contrast counters.
A heavy, geometric sans built from rounded-rectangle and superellipse-like forms, with softly squared corners and largely uniform stroke weight. Curves are broad and simplified, terminals are blunt, and joins stay clean and sturdy, producing compact silhouettes and confident color on the page. Counters tend to be rounded and open, while straight-sided letters (like E, F, H, I, L, T) keep a blocky, engineered feel that pairs with the more circular characters. Numerals follow the same robust, softened geometry, with simple, legible construction and minimal internal detailing.
Best suited to display settings where bold, rounded geometry is an asset: headlines, posters, packaging, brand marks, and attention-grabbing UI moments. It performs particularly well in short to medium-length text blocks at larger sizes, where the chunky forms and softened corners read clearly and add personality.
The overall tone is upbeat and approachable, mixing a modern geometric base with a slightly retro, toy-like chunkiness. Its softened corners and rounded bowls keep it friendly rather than aggressive, making it feel casual and inviting even at very large sizes.
The design appears intended to deliver maximum impact with a friendly, geometric voice—combining sturdy, monoline construction with superelliptical rounding to create a distinctive, contemporary display sans that also nods to retro signage and product typography.
Distinctive superelliptical curves create a consistent rhythm across rounds (C, G, O, Q) and bowls (b, d, p, q), while the squarer shoulders and arches (m, n, h) reinforce the font’s constructed, modular character. The heavy weight and compact counters give it strong visual presence, especially in headings and short phrases.