Slab Square Pedi 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, labels, vintage, rugged, industrial, western, workwear, display impact, vintage nod, signage clarity, brand character, chunky, sturdy, bracketed, ink-trap, softened.
A sturdy slab-serif with broad proportions and a compact, low-contrast stroke structure. Serifs are heavy and mostly squared-off with subtle bracketing, and the joins often show small notches or ink-trap-like cut-ins that add a carved, stamped feel. Curves are generously rounded but controlled, while verticals stay firm and straight, creating a steady rhythm in text. The numerals and capitals read bold in silhouette, with slightly idiosyncratic terminals and a deliberate, display-oriented texture.
Best suited to headlines, posters, and signage where its heavy slabs and textured details can read clearly. It also works well for packaging, labels, and branding systems seeking a vintage-industrial or Western-leaning voice, especially in short phrases and titles.
The overall tone feels vintage and utilitarian, suggesting letterpress, signage, or stamped hardware labeling rather than sleek editorial typography. Its confident slabs and slightly rough-hewn detailing give it a rugged, workmanlike personality with a hint of Western and industrial flavor.
The design appears intended to deliver a bold, dependable slab-serif for display use, combining sturdy geometry with small, deliberate irregularities to evoke print-era or stamped-letter authenticity.
In the sample text, the strong serifs and interior notches create a busy, textured color that’s most persuasive at larger sizes. Round letters maintain clarity, while tighter apertures and the serif massing add character and density in longer lines.