Sans Contrasted Iddi 7 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, editorial, packaging, modern, assertive, graphic, sharp, display impact, editorial voice, brand signature, graphic contrast, crisp, angular, sculpted, compact, clean.
A high-contrast, upright sans with crisp edges and a distinctly sculpted feel. Thick verticals dominate while horizontals and joins thin noticeably, creating a strong light–dark rhythm. Counters tend to be compact, and curves are tightened into oval forms with clean, abrupt terminals rather than soft rounding. Overall proportions feel slightly condensed in many capitals, and the numerals follow the same sturdy, poster-like construction for consistent texture in headings.
Best suited for headlines, covers, and short editorial statements where its contrast and crisp construction can be appreciated. It works well for branding and packaging that needs a modern, graphic signature, and for pull quotes or section titles where a bold voice is helpful.
The tone is confident and editorial, combining a contemporary, fashion-forward sharpness with a slightly formal voice. Its contrast and compact counters give it a dramatic, attention-grabbing presence that reads as intentional and designed rather than neutral.
The design appears intended to deliver a modern sans voice with pronounced stroke modulation for impact and sophistication. It prioritizes strong silhouette, clean geometry, and dramatic contrast to stand out in display typography and brand-forward applications.
In text, the alternating thick and thin strokes create a lively pattern that can feel punchy at display sizes; the thin elements and tight apertures make it visually dense as size decreases. Diacritics aren’t shown, but the base letterforms maintain a consistent contrast model across upper- and lowercase, helping mixed-case settings feel cohesive.