Sans Superellipse Keki 4 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Febrotesk 4F' by 4th february, 'Ramsey' by Associated Typographics, 'School Activities JNL' by Jeff Levine, 'Refinery' by Kimmy Design, 'Gemsbuck Pro' by Studio Fat Cat, and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, app ui, sporty, industrial, assertive, technical, energetic, impact, speed, modernity, ruggedness, clarity, oblique, rounded corners, compact, geometric, stencil-like.
A heavy, oblique sans with a squared-off, rounded-corner construction that gives curves a superelliptical feel. Strokes are thick and uniform with minimal modulation, and terminals tend to end in blunt cuts or clipped angles rather than soft tapers. Counters are compact and often rectangular, with consistent corner radii that keep the texture cohesive across letters and figures. Spacing reads slightly tight and the overall rhythm is dense, producing a strong, blocky color in text while remaining clean and controlled.
Works best for short, high-impact copy such as sports and esports branding, event posters, product packaging, and attention-grabbing headlines. It can also serve in UI or signage contexts where a bold, directional tone is desired, especially at medium-to-large sizes where the dense shapes and tight counters stay clear.
The tone is fast and forceful, with a distinctly sporty, engineered voice. Its slanted stance and compact, muscular shapes suggest motion and urgency, while the rounded-square geometry adds a contemporary, machine-made clarity. Overall it feels modern, tough, and purpose-built rather than friendly or delicate.
The design appears intended to deliver maximum impact with a streamlined, geometric construction and an always-in-motion slant. By combining rounded-square curves with blunt, engineered cuts, it aims for a contemporary athletic/industrial aesthetic that stays consistent across caps, lowercase, and numerals.
Uppercase forms lean toward wide-shouldered, squared silhouettes, while lowercase keeps a sturdy, utilitarian structure with simple joins and minimal ornament. Numerals match the same rounded-rectilinear logic, maintaining a consistent, punchy presence suitable for high-impact settings.