Sans Superellipse Kego 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Anantason Reno', 'Hinnual', 'Karnchang', 'Lohamon', 'Phatthana', and 'Prachason Neue' by Jipatype and 'Gemsbuck Pro' by Studio Fat Cat (names referenced only for comparison).
Keywords: sports branding, headlines, posters, esports, product packaging, sporty, techy, assertive, dynamic, industrial, impact, speed, modernity, branding, clarity, rounded corners, compact, squared curves, oblique slant, closed apertures.
A heavy, forward-leaning sans with a squared, superellipse construction: bowls and counters read as rounded rectangles, and terminals are consistently clipped with soft corners. Strokes are thick and even, with tight joins and generally closed apertures that create dense, compact word shapes. The slant is steady across caps and lowercase, and the geometry favors flat horizontals and sturdy verticals over calligraphic modulation. Numerals match the letterforms with blocky, rounded forms and simplified interior spaces for strong, uniform texture.
Best suited to high-impact applications such as sports and esports identities, event posters, bold UI headers, and product or apparel branding where compact, energetic letterforms help convey speed and strength. It also works well for short bursts of copy—taglines, labels, and title cards—where dense texture and strong silhouettes improve recognition at a glance.
The overall tone is fast, forceful, and contemporary, evoking motorsport branding, performance tech, and utilitarian industrial graphics. Its compact, squared curves feel efficient and engineered, while the oblique stance adds urgency and motion.
The design appears intended to deliver a modern performance look by combining a sturdy, squared geometry with rounded corners and a consistent slant for motion. The emphasis is on bold presence and efficient, engineered shapes that stay coherent across caps, lowercase, and numerals.
Uppercase forms lean toward wide, squared bowls (notably in rounded letters) and short, strong crossbars, producing a solid headline silhouette. Lowercase shapes stay tightly constructed with minimal openings, emphasizing punch over airiness, and the punctuation/spacing in the sample reads as designed for impactful display rather than delicate text color.