Hollow Other Vivo 10 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, branding, playful, whimsical, circus, storybook, victorian, decoration, novelty, vintage flavor, theatrical impact, brand character, decorative, ornate, curly, flared, bulb terminals.
A decorative serif with chunky, sculpted letterforms and pronounced thick-to-thin modulation. Strokes end in rounded, pin-like terminals and small ball details, while many letters include internal knockouts that read like punched holes or highlight cut-ins. Curled spur shapes and spiral-like hooks appear at corners and joins, giving the alphabet a lively, carved feel. The texture is dense and rhythmic in display sizes, with intentionally uneven internal detailing that adds movement without becoming distressed.
Best suited to display typography such as posters, event titles, packaging, and brand marks where the internal cutouts and curled detailing can be appreciated. It works well for whimsical or retro-themed concepts, book covers, and short, bold statements; extended text would likely feel visually busy at smaller sizes.
The font communicates a theatrical, vintage playfulness—part circus poster, part storybook ornament. Its bouncy curls and punched-in highlights create a cheerful, slightly eccentric tone that feels crafted and decorative rather than formal.
The design appears intended to deliver a bold decorative voice by combining high-contrast, sculpted serifs with whimsical curls and intentional interior punch-outs. The goal is immediate character and memorable silhouette for attention-grabbing display settings.
Counters and internal cutouts vary from letter to letter, which contributes to a hand-fashioned, ornamental impression. The numerals mirror the same curly terminal logic and interior punctures, helping the set feel cohesive in headlines and short phrases.