Sans Normal Lobiz 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Galano Grotesque' by René Bieder, and 'Inovasi' and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, modern, assertive, friendly, impact, speed, headline emphasis, brand punch, modern clarity, rounded, oblique, blocky, compact, clean.
A heavy, forward-leaning sans with broad proportions and rounded, softened corners. Strokes stay consistently thick with minimal modulation, producing a dense, high-impact texture. Counters are relatively tight and the curves are built from smooth, elliptical forms, while diagonals and terminals are cut with crisp angles that reinforce the slanted rhythm. Overall spacing feels sturdy and compact, optimized for bold headline setting rather than delicate detail.
This font is best suited to short, high-impact text such as headlines, posters, sports and event branding, packaging callouts, and logo wordmarks where speed and power are desirable. It will perform well at medium-to-large sizes where its tight counters and bold texture remain clear and intentional.
The italic slant and massed letterforms create a sense of speed and momentum, giving the design a sporty, energetic voice. Its rounded construction keeps the tone approachable, while the weight and compact counters add confidence and punch.
The design appears intended to deliver maximum impact with a fast, contemporary stance—combining rounded, geometric construction with an oblique angle to suggest motion while staying clean and legible in display contexts.
The figures share the same robust, oblique construction as the letters, maintaining a consistent color across mixed alphanumeric lines. Round letters (like O/0) read as strong ovals, and diagonal-heavy shapes (such as A, V, W, X, and Z) emphasize motion without introducing sharp, brittle contrast.