Sans Normal Efrif 12 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui, branding, editorial, packaging, headlines, modern, clean, airy, friendly, dynamic, contemporary utility, approachable geometry, forward motion, clarity, geometric, rounded, monoline, open, sleek.
A slanted, monoline sans with rounded, geometric construction and generous internal space. Curves are smooth and near-circular (notably in O, C, and G), paired with crisp, slightly tapered joins where diagonals meet. Proportions feel expanded horizontally with open apertures and a steady, even rhythm across upper- and lowercase. Numerals follow the same rounded logic, with simplified forms and consistent stroke weight for a cohesive, contemporary texture in text.
Works well for UI labels and product interfaces where a clean, contemporary voice is needed, and for branding systems that want a geometric, friendly slanted sans. It also suits editorial headlines, posters, and packaging where wide, rounded forms can deliver clarity and modern character without feeling rigid.
The overall tone is modern and approachable, combining a technical cleanness with a relaxed, forward-leaning energy. Its rounded geometry keeps it friendly and non-aggressive, while the slant adds motion suitable for contemporary branding and interface-forward design.
Likely designed to provide a contemporary geometric sans with a built-in sense of motion, balancing clean construction with approachable roundness. The intent appears focused on maintaining a consistent, even texture in text while offering a sleek, display-ready personality for modern applications.
Uppercase forms are restrained and minimal, with broad bowls and uncomplicated terminals; lowercase maintains a straightforward, readable skeleton with smooth shoulders and open counters. In running text, spacing and curve consistency create an even “gray” value that stays light and uncluttered at larger display sizes.